BBAU is a central university funded by the Indian government, which provides it with significant autonomy and resources and the university has been ranked 58th overall in the National Institutional Ranking Framework (NIRF) 2024, also the campus accredited ‘Grade A’ by the National Assessment and Accreditation Council (NAAC).
The Department of Mass Communication and Journalism at Babasaheb Bhimrao Ambedkar University (BBAU) is part of the School of Media and Communication. It was established in 2008 and offers undergraduate and postgraduate programs in journalism and mass communication.
Here the Syllabus of Introduction to Communication
Unit- I
Origin of Communication, Meaning, Definition & Scope of Communication, Nature & Purpose
of Communication, Communication Process & its Elements, Barriers in Communication, Types
of Communication, Mass Communication-Meaning, Definition, Characteristics, Significance,
Impact of Mass Communication & limitations, Mediums of Mass Communication,Difference
Between Communication & Mass Communication. Concept of De Massification,
Demystification, Decentralization.
Unit II
Four Theories of Press – Authoritarian theory, Liberation theory, Social responsibility theory,
Communist media or Soviet Totalitarian Theory.Two supllementry theories – Democratic
participant Theory,Develop Nations Theory
Unit III
Uses & Gratification Theory, Media Dependency Theory, Agenda Setting Theory, Cultural
Imperialism Theory, Diffusion Theory, Spiral of silence, Cultivation theory, Media Hegemony.
Play Theory, Cognitive Dissonance Theory.
Unit-IV
Definition, Importance’s, Functions & limitation of model, Types of model, Basic Models,
Aristotle, loss well, Shannon & weaver, Deeflure, Osgood & scrammed, Schraurs model,
Genbver’s model, Newcourb’s model.
Unit-V
Stimulus response model, Greenbag’s model, Gate Keeping model, Melied & chafee model,
Berlo’s SMCR model, Bass’s double action model, Hovlance persuassion model, Kincaid’s
convergence model.
Suggested Readings:
1- Sampreshn pratiroop parichay by Shri Shri Kant Singh
2- Communication by C.S.Rayudu
3- Dynamics of mass communication theories practice by Uma Narula
4- Communication models bu Uma Narula
